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Narrowing your niche in your business.

Narrowing your niche is everything for you biz. It took me a few years to nail down because I didn’t want to turn away anyone. But the reality is is that when you have a narrowed down niche you are able to market better, attract your ideal clients more, and have a more solidified foundation of how you are helping your ideal clients. When you are attracting everyone, you’re really repelling everyone because the message can seem all over the place. If you’d like to narrow your niche, here are some tips below:

  • Who are your people? Who do you ENJOY working with? Give a name to that person and what they like to do, who they are.
  • Break down their demographics: Where do they live (even if you work remotely with your clients), what’s there age, gender, etc.
  • Research! See if that’s still a popular niche. If it is, break it down even further. Break down a specific area within that.
  • What problem are you trying to solve for them? What need are you trying to fill?

Some examples from Fizzle include:

  1. MINIMALIST BAKER — TOPIC: simple cooking. AUDIENCE: vegan and gluten free people. PROBLEM: people think it’s hard to make delicious, simple vegan and gluten free foods. MB creates a lifestyle image and then provides recipes so you can live this way too. So maybe the problem REALLY is “I want to live like that, how do I do it?”
  2. THE TINY CANAL COTTAGE — TOPIC: living well in a tiny space. AUDIENCE: modern folks interested in living more inspired lives no matter the size of our homes. PROBLEM: Living well in a tiny space! As she says: “you don’t have to live large to live beautifully.”
  3. ZEN COURSES —  TOPIC: Building online courses. AUDIENCE: Entrepreneurs who want to build an online course. PROBLEM: Planning, organizing, and launching an online course that gets results is difficult and there aren’t many good step-by-step guides that show you how to do it.

The cool part is even though you are getting very specific with your niche, you will STILL attract people outside of that. So you’ll be able to work with your ideal clients and you’ll stand out as a business. Another example is here at Alyssa Brooke Creative, my TOPIC is life coaching geared towards passions and my AUDIENCE is Millennials who want to find joy in who they are & create a fulfilling life in their passions. The PROBLEM I’m helping them overcome in coaching is making the most of their time to gain direction and purpose and feel confident in who they are and what gifts they have.

What is your niche?

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Shame won't win

Shame has an interesting way of sneaking in. It subtly slabs on brick by brick to our walls that slowly build until we have a room that feels dark and hidden. It keeps us from talking in that conversation because we don’t want to talk about that. We avoid those hangouts because we think they may see right through us. We runaway and we avoid. We feel the lens they see us through may change because of what happened. Relationships can start to feel more distant – shame has a way of weaseling in and isolating. It may not mean you aren’t surrounded by people, it may just mean you won’t allow yourself to connect with your heart. The more we sit in shame the more we isolate our hearts.

That process of overcoming shame can be a lot more delicate than taking a sledgehammer to those walls. It can be taking down each brick by brick, which is taking leaps and bounds. Allowing our heart to connect and allow light to be shed, breaks chains and allows the walls to eventually be torn down.

The amazing Brene Brown stated in her book Daring Greatly, “If we share our story with someone who responds with empathy and understanding, shame can’t survive.”

That kind of vulnerability in a safe space allows us to be able to shed light on a place in our lives that feels dark and hidden. We can’t let shame win over. It’s messy, uncomfortable, and extremely hard but in safe places it allows us to breathe, to know we’re not alone, to live unashamed, to really connect, and to live freely and boldly. We don’t have to carry the weight of it.  From one human to another I’m still battling my shame monsters but I refuse to let them win. And if you are battling shame, you are not alone. You’re loved deeply and it doesn’t define you. You are so strong and you are ENOUGH. Your story is incredibly powerful. And you don’t have to allow shame to take over. It won’t survive when there is a strong and safe place that allows light to be shed.

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Comfort; uncomfortable; millennials, seasons

Comfort is easier.

It allows us to stay put.

It keeps us from stretching ourselves and tells us there isn’t anything better.

That what is in front of us is just good enough.

If you look back on the moments in your life, when did you grow the most?

It was in the uncomfortable right? The MOST pivotal moments in my life were because I was far outside my comfort zone, when I was in a hell of a season or a great adventure. When I was stretched and grew the most was because I said bye to my comfort or because I had to let go of it. In the moments where I was terrified and took that leap because I knew that it wasn’t going to be easy but it was going to be WORTH it. Now sometimes we choose to be uncomfortable and sometimes we are thrust into it. I’ve had both, and I’m grateful for both because I know what’s that the uncomfortable means growth. In the moments where you are thrust into it, it is an OPPORTUNITY. It means you are not going to stay put, that you are not going to stay in that season that you’re currently in, that you’re going to have an opportunity to learn and do something that you may have never seen coming. Because there is something better in the long run. The harder it is to be there, the bigger opportunity. You are going to come out stronger, more resilient, and persevere greater. It is an opportunity to learn how to do those things well. What ways can you step outside of that comfort zone?

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I read this the other day and damnn. Mic drop. It speaks so much truth. Commitment is the glue to making big things happen. Often we search for excellence and it’s the work you put in day in and day out that forms and molds those big dreams. Generally that excellence starts off in a whole other place. Like take a throwback at your first insta post-cringeworthy? At least mine is. But, because over time I’ve learned, I’ve changed, and gotten better. Or even when I start doing push ups, I will work on my form and how many and my push up game is much stronger than when I decide to do them every once in a while. Taking a break or doing them every once in a while is like starting over each time.  Consistency is key to seeing better results. And work for excellence. It’s easier to settle for mediocre or push out something not as great when time is involved, but excellence is what stands out. Excellence is what people are driven to. It’s seeing it through, especially when you hit hiccups and road bumps along the way. Adjust it, learn, fine tune, tweak, fail, grow, and most of all keep pouring into it and commit.

  1. What does excellence mean to you?
  2. What is a skill or trait you want to develop? How could you pour into that more and challenge it each day to get better?
  3. What things could you fine tune more?
  4. What is something in your current business that is easier to write off, but something if you invested a little extra time to could be better?
  5. How could you pursue excellence where you are at?

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New year, goals

There’s something about the newness that is so intriguing. It’s intriguing with opportunity that yells out with it. With the new year right around the corner, many opportunities come with it. Coming up with a New Years goal helps set up the year with intention and purpose. And a New Year brings another way to celebrate so why not start off with a bang? To get started crafting your New Years goal, I created 10 questions below to help brainstorm:

  1. What do I want to grow in this next year?
  2. How can I challenge myself?
  3. What am I doing well, how can I take it to the next level?
  4. Is this a SMART? (Specific, Measurable, Attainable, Realistic, Timely)
  5. What can I improve in?
  6. How can I take better care of myself this next year?
  7. How can I serve others this next year?
  8. What opportunities do I have around me that I can tap into to help?
  9. What steps do I need to take to get there?
  10. Who are my support system in this?

What goals are you pursuing this next year? If you want to take this goal to the next level, and you want to make it happen, let’s chat! I’d love to walk with you in that. Let’s schedule a free consultation here to see if we’re a good fit!

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The exhaustion hit me. The good kind. A year is finished, move out week is completed, graduated from my Masters program, and it’s like the sleep waited to catch up. I took a nap, and then another, a few more, slept in and then took another nap – in other words I’m now a bear in hibernation and recuperating and taking care of myself because it’s generally on the back burner. Listen to your body, when it needs rest – let it. Squeeze in a nap, take care of yourself, and sleep. It’s good for you and your body will thank you later. How do you recoup after a busy season?

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Intent over habit

Knowing what habits you have and developing them into good ones are great (and I’m kind of obsessed with talking about habits), but as soon as it starts going through the motions and mindlessly going through them is when we can lose the small opportunities within that. Like every week when I am writing these Motivational Mondays there is a process to create them and put them up on my blog and social media.  What’s easy is posting them the exact same way every time or even coming up with ideas of what to post. Sometimes it’s easy to get caught up in the habits I’m creating. But when I start looking into my intent of what I’m doing, why I’m posting them, or how I am posting them I can make a post more seamless or more impactful because there is more thought behind what was just created. And I hope to build a business out of thought rather than habit. But, most of all I hope to live a life out of intent rather than habit.

This week try and focus on the habits you’ve built (they tend to be smaller and things you gravitate towards instantly) and find the opportunities to be more intentional you might be surprised at what you do on the daily and the ideas you might come up with outside of it.

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Be intentional with the moment. With your people. With strangers. With your business. With your career. With your hobbies. With who you are and who you want to be. Be intentional with your time. Having intention is living with purpose. The more we recognize we have a purpose, the more we can live out of it boldly. You were made with a purpose and you have a purpose. Live every day out of that awareness, intention, and purpose.

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BeyonceWe all have a beginning point in our dreams. The moment we pick up a brush, a pen and paper, a script, or even had just a simple thought.  And then we work on it, staying up till 2AM figuring out how to code, researching, starting. We don’t instantly become Michelangelo or Beyonce in a day. There are countless hours, a huge amount of effort, training, building, and a beautiful and hard story behind every successful person because they truly worked for it and because they became an expert in their field.  And in order to become successful we just have to start and keep going. Start by putting in countless hours, a huge amount of effort, mold ideas as you go, work through failures, break the mediocre mold, and keep going. It truly takes time and perseverance, keep pursuing what makes your heart beat!

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Mondays generally get a bad rap, and they generally involve the things that make it harder and my clumsiness seems to be on full these days. But I truly believe that its the little things that count and can turn an entire day (or week) around, because Monday’s are such a great day to start off the week strong (even including the I just spilled the coffee I was really looking forward to on myself moments) Let’s start off the week in gratitude.  Here are some of mine:

  1. I’m thankful for the opportunity I have through time in the mornings to regroup and try to get some stuff done before the craziness that each day brings.
  2. The opportunity for learning experiences in both life and schooling.  Not taking for granted the second or third chances we might get to learn something, and as much as I’m counting down the assignments left in my Master’s class I’m thankful for it and being excited for another program.
  3. Chocolate banana oat muffins, because sometimes you’ve got to treat yo’self to start the day off.  And the opportunity to make a yummy healthy version so that I can eat more of them 🙂

Want to start your week off in gratitude? What are 3 out of the ordinary things that you are thankful for?

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